CSG's National Leadership Center Breakouts
Saturday, May 19
Crafting and Controlling Your Message
Brian Selander, chief strategy officer to Delaware Gov. Jack Markell, will share his keys to effectively crafting--and sticking to--a cohesive political message. From determining the best angle to a story to dealing with the inevitable bumps in the road, Selander will discuss the keys to communicating with press and constituents in a way that gets your message across. The discussion will include ways to combine traditional and new media to spread information quickly and effectively.
Social Media Boot Camp
CSG policy analyst Nathan Dickerson will continue his general training sessions with a boot camp style how-to discussion of the primary social media tools Facebook, Twitter and YouTube. Dickerson will walk participants through the basics, including security settings and video uploading.
Managing Your Inbox So It Doesn't Manage You
Every public official is inundated on a daily basis with an ever increasing number of emails. Stuart McKee, U.S. national technology officer for Microsoft Corporation, will offer tips on how to manage your inbox through filters, autoreplies, folders and other important tools so you can more effectively organize and prioritize emails. The goal is to help you gain control of your correspondence so you can respond to what needs immediate attention without being bogged down by spam and other mass email campaigns.
Stuart McKee, U.S. National Technology Officer
In June 2004, Stuart joined Microsoft as the U.S. national technology officer. He is responsible for driving a comprehensive set of technical and business strategies for U.S. public sector including education, state/local, and federal government segments. As NTO he has both an internal as well as an external focus–shaping and articulating Microsoft's technology vision and strategy.
Prior to joining Microsoft, Stuart served as the director of the Washington state Department of Information Services (DIS) on Gov. Gary Locke’s executive cabinet. As the DIS director, McKee served as chief information officer for the state and managed an internationally recognized agency which provides technology leadership and infrastructure for government organizations across Washington state.
Stuart also worked as the VP of Global Internet Operations for the Walt Disney Company where he directed operations for a number of the Internet’s most visible sites including ESPN.com, Disney.com, ABCNews.com and GO.com. His background also includes strategic planning and operational management of enterprise-wide systems for companies including Starwave and Infoseek.
Stuart holds an MBA from Gonzaga University in Spokane, Wash. and a BS in Business Administration / Management Accounting from Lewis-Clark State College in Lewiston, Idaho. Back to speakers.
In his current position as chief strategy officer for Delaware Gov. Jack Markell, Selander uses his
background in communications and political strategy to “make the governor’s vision a reality.” As the
former press secretary for various politicians, including Delaware U.S. Sen. Tom Carper and New Jersey
state Assemblyman Bob Smith, Selander brings considerable communications experience to this task.
Selander has excelled at taking advantage of new media outlets such as Web outreach, Facebook,
Twitter and other formats to spread his clients’ messages far and wide. In fact, his work crafting Sen.
Carper’s Web outreach campaign earned a “Golden Mouse Award,” awarded annually by the
Congressional Management Foundation to the best congressional websites. In addition to his work in
Delaware politics, Selander also has held his own as a talk radio host and a writer for The Courier News
in New Jersey. Back to speakers.