What Americans Really Want ... Really: Insights from Frank Luntz

Presented by the Toll Fellows Program
Saturday, May 22
10 a.m. - Noon
Westside Ballroom 1 & 2, 5th Floor



Pre-order Frank Luntz book for Saturday signing

Frank Luntz will be signing copies of his book, "What Americans Really Want ... Really," following his presentation Saturday, May 22. Return this completed order form to reserve your copy. Attendees with reserved books can simply get in line for the signing, and we'll have your book ready for you when you arrive at the table. Limited quantity available.
Keynote: Frank Luntz, Ph.D.
Frank Luntz
Frank Luntz is one of the most honored communication professionals in America today. He’s been called the hottest pollster in America and was honored by Time magazine as one of “50 of America’s most promising leaders aged 40 and under.” BusinessWeek named Luntz one of the four “Top Research Minds” and The Washington Post has given him a “Crystal Ball” award for being the most accurate pundit.
Luntz has written, supervised and conducted more than 2,000 surveys, focus groups, ad tests and dial sessions in more than two dozen countries and four continents over the past decade. He has helped nearly 30 Fortune 100 companies with communication and language guidance.
Luntz’ work has been featured on “60 Minutes," “Good Morning America” and PBS’ “Frontline.” He has been a guest on many of the top talk shows in America, including “Meet the Press," “Nightline,” “The O’Reilly Factor” and the “Jim Lehrer News Hour.” He has also worked with many media outlets for election coverage, serving as a focus group czar for Fox News in 2008; he was a primary and general election commentator for “Hardball” in 2004 and “The News with Brian Williams” on MSNBC in 2000.
Luntz is the author of The New York Times best-seller "Words that Work: It’s Not What You Say Iit’s What People Hear." Now out in paperback, the book explores the art and science of language creation. His latest book, "What Americans Really Want … Really" addresses the private hopes, dreams and fears of the American people.