Keynote Speakers


luntzDr. Frank Luntz | Saturday, May 22, 10 a.m. - Noon.

Frank Luntz is one of the most honored communication professionals in America today. He’s been called the hottest pollster in America and was honored by Time magazine as one of “50 of America’s most promising leaders aged 40 and under.” BusinessWeek named Luntz one of the four “Top Research Minds” and The Washington Post has given him a “Crystal Ball” award for being the most accurate pundit.
Luntz has written, supervised and conducted more than 2,000 surveys, focus groups, ad tests and dial sessions in more than two dozen countries and four continents over the past decade. He has helped nearly 30 Fortune 100 companies with communication and language guidance.
Luntz’ work has been featured on “60 Minutes",“Good Morning America” and PBS’ “Frontline.” He has been a guest on many of the top talk shows in America, including “Meet the Press", “Nightline,” “The O’Reilly Factor” and the “Jim Lehrer News Hour.” He has also worked with many media outlets for election coverage, serving as a focus group czar for Fox News in 2008; he was a primary and general election commentator for “Hardball” in 2004 and “The News with Brian Williams” on MSNBC in 2000.
Luntz is the author of The New York Times best-seller Words that Work: It’s Not What You Say it’s What People Hear. Now out in paperback, the book explores the art and science of language creation. His latest book, "What Americans Really Want … Really" addresses the private hopes, dreams and fears of the American people.

Dr. Vincent Covello | Saturday, May 22, 2:30 - 4 p.m.

Dr. Vincent Covello is the founder and director of the Center for Risk Communication. A leading expert in the field of crisis communications, Covello served as risk communication consultant for former New York City Mayor Rudy Giuliani and helped craft some of the scripted remarks given by the mayor on Sept. 11, 2001. He also helped former British Prime Minister Tony Blair respond to the 2005 London bombings.
Over the past 25 years, Covello has held numerous positions in academia and government, including associate professor of Environmental Sciences and Clinical Medicine at Columbia University. Prior to joining the faculty at Columbia, Covello was a senior scientist at the White House Council on Environmental Quality in Washington, D.C., a study director at the National Research Council/National Academy of Sciences and the director of the Risk Assessment Program at the National Science Foundation.

Covello received his doctorate from Columbia University and his bachelor’s degree with honors and master’s degree from Cambridge University in England. He is on the editorial board of several journals and is the past president of the Society for Risk Analysis, a professional association with more than 2,500 members. Covello has authored or edited more than 25 books and more than 75 published articles on risk assessment, management and communication. Covello is also the lead risk and crisis communication consultant to the United Nations World Health Organization and the Centers for Disease Control and Prevention.

Mike Huckabee

Gov. Mike Huckabee | Saturday, May 22, 4-5:30 p.m.

Former Arkansas Gov. Mike Huckabee is the host of the number one rated weekend hit "HUCKABEE" on the Fox News Channel, and is heard three times daily across the nation on the "Huckabee Report" on the Citadel Media Network, the fast growing new program on the Citadel Media Network in years.
He is the author of six books, the most recent is "Do the Right Thing." It spent its first seven weeks of release in the top ten of The New York Times Bestseller list.
From 1996-2007, Huckabee served as the 44th governor of Arkansas and was recognized as a national leader, having been honored by several renowned publications and organizations for his numerous accomplishments. Governing magazine named him as one of its "Public Officials of the Year" for 2005, Time magazine honored him as one of the five best governors in America, and later in the same year, Huckabee received the American Association of Retired Person's Impact Award. In 2007, he was presented with the Music for Life Award by the National Association of Music Merchants (NAMM) for his commitment to music education. He served as the chairman of the National Governors Association and also served as the 2003 National President of The Council of State Governments.
Huckabee became governor in July 1996 when his predecessor resigned. He was one of the youngest governors in the country at the time. Huckabee was elected to a full four-year term as governor in 1998, attracting the largest percentage of the vote ever received by a Republican gubernatorial nominee in Arkansas, and was re-elected to another four-year term in November 2002.
In 2008, he finished second to John McCain for the Republican nomination for president.



Dr. Arthur Laffer | Sunday, May 23, 8-9:30 a.m.

Arthur B. Laffer is the founder and chairman of Laffer Associates, an economic research and consulting firm that provides global investment-research services to institutional asset managers, pension funds, financial institutions and corporations. Since its inception in 1979, the firm's research has focused on the interconnecting macroeconomic, political and demographic changes affecting global financial markets.
Laffer's economic acumen and influence in triggering a world-wide tax-cutting movement in the 1980s earned him the distinction in many publications as "The Father of Supply-Side Economics." One of his earliest successes in shaping public policy was his involvement in Proposition 13, the groundbreaking 1978 California initiative that drastically cut the state's property taxes.
Years of experience and success in advising on a governmental level distinguished Laffer in the business community as well. He sits on the board of directors of several public companies, and a number of private companies including ProFlowers, Clark Bardes, HNTB, Manhattan East Suite Hotels, Retirement Capital Group, Vizional Technologies, The Mayfair Group, Olympius Capital, Qualmag, Endovascular Instruments, Enverity, CB Berkman Capital, ValuBond, Sonic Telecom, U.S. Script and Castle Creek Capital.
Laffer is a founding member of the Congressional Policy Advisory Board, a select group of advisors who assist in shaping legislative policies for the 105th, 106th and 107th U.S. Congress. He was a member of President Reagan's Economic Policy Advisory Board for both of his two terms, a member of the executive committee of the Reagan/Bush Finance Committee, and was a founding member of the Reagan executive advisory committee for the 1980 presidential race.
From 1972 to 1977, Laffer was a consultant to Secretary of the Treasury William Simon, Secretary of Defense Donald Rumsfeld and Secretary of the Treasury George Shultz. He was the first to hold the title of chief economist at the Office of Management and Budget under Shultz from October 1970 to July 1972.