Giving Good Mobility: Toyota’s 100 Cars for Good
By Hannah Smith, CSG Development Associate
For the second year in a row, Toyota has conducted its philanthropic program, “100 Cars for Good” social media initiative. The initiative awards 100 new vehicles to 100 nonprofit organizations across the United States in 100 days.
Toyota spotlights five nonprofit organizations each day of the initiative on Facebook. Social media users vote online for the organization they believe will benefit most from the new vehicle.
The organization with the most votes at the end of each one-day campaign wins its choice of a Camry Hybrid, Highlander SUV, Prius v hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup. The four runners-up are not left empty-handed; each remaining organization receives a $1,000 grant from Toyota.
“At Toyota, we appreciate what a big difference a new car or truck can make for organizations working to improve lives and strengthen communities across America,” said Jim Lentz, president and chief executive officer of Toyota Motor Sales.
“Over the past 20 years, Toyota has contributed nearly $600 billion dollars to nonprofits throughout the U.S. ‘100 Cars for Good’ allows us to build on that commitment in new ways, putting the public in the driver’s seat as we work to help community organizations make an even bigger impact.”
The initiative has helped many organizations to improve services.
The Healing Place, a nonprofit homeless shelter and drug rehabilitation facility in Louisville, Ky., won a new Toyota Sienna during the 2011 cycle. Since then, the organization has used its minivan to take clients to medical appointments, job training, job interviews, counseling sessions, Alcoholics Anonymous and Narcotics Anonymous meetings, as well as other necessary activities that have helped the men and women of the facility to overcome homelessness and addiction.
Kentucky State Rep. Darryl Owens recently praised Toyota’s" 100 Cars for Good program".
“It’s a great thing,” he said. “The Healing Place is doing a great job in our community. The impact they’ve had, the lives they’ve saved, and it’s been wonderful. They deserve to win four or five cars!”
By the end of August 2012, Toyota will have awarded 200 brand new vehicles and approximately $800,000 to nonprofit organizations, supporting various causes throughout the U.S.
To learn more about this program, visit 100carsforgood.com.